From simulations to procedural textures and continuous camera movements, this promo required a lot of creative thought and planning. Another successful collaboration with my friends at Three Post and a killer score by a very talented composer, Brian Michael Fuller. There were some unique challenges to solve in this one. The first was how to display impact vibration followed immediately by fluid resistance based on objects that may fall in a retail environment. After some initial concepts we landed on a soda can explosion since that seemed to be the most common object that could deal with both needs. The next was a seamless transition into the machine itself to highlight the Intel chips used. The electrical wire travel concept seemed to work well and procedurally animated textures to change out the logos solved the need for tracking in post on the CPU. Camera rigs were built out after the Previsualization was approved to smooth camera movement and transitions. Overall the client was very pleased.

 

For more details on this project click on the images below. Check out the storyboards and Previsualisation too.