I love the aesthetic of the Grid Vibe Plus and was excited to see how far I could push the realism of this foam roller in the animation. I went through a few iterations of the grid patterns to get the foam feel just right and then worked to build out the end caps. I developed custom bump maps (simulated raised surfaces) for the plastic and foam materials and added a seam to the roller for added realism. The real payoff came through lighting and finding the best angles to animate within the frame of the camera. Finally, after compositing the images together I animated and added all of the text, including the logo, and put the final edit together.