Almost all of this animation was completed in After Effects due to it being made up of mostly 2D elements and motion graphics. I pulled many stock elements in and broke them apart to animate individual parts, i.e. the people silhouettes. Many elements were still custom pieces so that I could have control over them easily. On a visual style note, I worked to incorporate the vibrant colors of the Ecorank logo into the animation and tried to base them on the mood of each scene.